Copax — Senior UX Designer

Copax.

Senior UX Design with the Copax Fleet Operations team

I led the redesign of an enterprise fleet management platform — turning a fragmented, complex interface into a unified real-time dashboard for fleet managers across the UAE. End-to-end UX research, design thinking, prototyping and final UI design.

Duration: 8 Months
Tools: Figma, FigJam, Miro
Team: Copax Product Team
Year: 2024

📋Overview

A Fleet Management System is a tool to manage, track and operate a fleet of vehicles efficiently. It relies on technology to monitor commercial vehicles — tracking location, ownership and condition on the road. It finds extensive application in logistics, transportation and delivery for smooth operations and compliance.

As Senior UX Designer at Copax, I led the redesign of the entire fleet operations dashboard — turning a complex, fragmented interface into a unified, intuitive experience for fleet managers across the UAE.

👩‍💻Stakeholders

I worked closely with fleet managers, drivers, operations leads and the engineering team across multiple Copax client companies — a mix of logistics firms, car-rental businesses, and contracting companies operating large vehicle fleets in the UAE.

⚡️The Challenge

The existing fleet management system was complex, slow and fragmented. Users had to switch between disconnected screens to find vehicle locations, generate reports, or set up geofences. Critical alerts arrived too late, navigation was unintuitive, and reporting was almost entirely manual.

My challenge was to redesign the platform as a unified, real-time interface — one that fleet managers could use to make informed decisions effortlessly, regardless of technical expertise.

Existing Fleet Dashboard — Before Redesign

🔍Research

I conducted in-depth user interviews with fleet managers from a diverse set of companies — logistics, rentals, contracting, e-commerce. The goal was to uncover their pain points, daily workflows, and what would actually save them time.

“Having all that information on one screen in real time — performance status, location, driver status — would save me hours.”
— Blue Ocean Passenger Transport

“I want to see a timeline of each vehicle's activities within a day. Real-time notifications for breakdowns, geofence violations or driver issues.”
— Golden Road Rent A Car

💡Key Insights

Real-Time VisibilityLive vehicle locations, driver status and performance metrics needed in one unified view.
Proactive AlertsThreshold-based notifications for costs, maintenance and geofence breaches prevent costly oversights.
Profitability TrackingReal-time cost-and-revenue data per vehicle drives smarter decisions.

Wireframe Sketches — Lo-Fi Exploration

STEP 01

Live Tracking

I transformed the live tracking feature into an intuitive, visually dynamic tool — color-coded map markers, enhanced search, interactive tooltips and persistent vehicle summaries.

Live Tracking — Vehicle Status on Map

STEP 02

Vehicle Control

I streamlined Vehicle Control and Event Management to provide easy access to real-time vehicle data through intuitive dashboards and simplified navigation.

Vehicle Control Panel

STEP 03

Geofencing

A geofence builder where users can draw zones, assign vehicles, and monitor speed. Real-time notifications alert managers when vehicles enter or exit geofences or exceed limits.

Geofence — Lo-Fi

Geofence — Hi-Fi

STEP 04

Trip Management

Detailed trip history, real-time event tracking during journeys, and the option to replay past trips — providing essential data on routes, durations and events to optimize fleet performance.

Trip History & Replay

STEP 05

Reports & Notifications

Trip reports, vehicle reports, geofencing reports and custom reports — all configurable through an intuitive checkbox system. Notifications are filterable by priority and type.

Reports Dashboard

Final Copax Dashboard — Real-Time Operations

📊Results

30% Improvement in System EfficiencyBy turning the fragmented interface into a unified, intuitive experience.
20% Boost in User RetentionEasier workflows kept fleet managers engaged with the platform daily.
40% Reduction in Task Completion TimeQuicker access to data and clearer flows shortened common tasks dramatically.
35% Decrease in User ErrorsClearer navigation and contextual feedback reduced misclicks and confusion.
50% Increase in Mobile EngagementA redesigned responsive view brought managers back on the go.

Live Tracking — Mobile

Reports — Mobile

🌟User research is everything

The single most impactful thing I did was sit down with fleet managers and listen. The patterns I uncovered — fragmentation, manual reporting, alert delays — were the exact things the redesign solved.

✨Iterate from low to high fidelity

Lo-fi wireframes let us validate flows fast without getting attached to visuals. By the time I moved to high-fidelity, the structure was already proven.